Indoors Navigation

Shopping Mall Navigation

Convenient navigation in a shopping mall is one of the most important success factors. The lack of modern solutions leads to customer dissatisfaction, and consequently, a decrease in attendance and a decrease in sales.

 

The introduction of a digital twin and a geographic information system in the mall will reduce costs and make additional profits, making the visit more interesting.

The mall will have access to a new and effective advertising sales channel that can significantly recoup the cost of implementation.

Through the mobile application, the user receives useful and relevant information for him, and with it, useful and relevant advertising!

Advantages for shopping malls:

Reduced costs during the operation of the building and convenient monitoring of engineering networks in the control panel

The destination points of the route can be selected so that the visitor passes by certain shops. Easy car parking search

Passing by a cafe or a certain store, a visitor receives an offer (push notification) with a discount

Visualization and analytics of visitor flows, heat maps, route tracking

Monitoring the movement of workers on the map of the shopping center with information about entering a certain area and sending messages

Quick notification of changes on the territory of the shopping center with reference to the location

Solutions for people with disabilities. Audio Guides

Relevance

The relevance of mobile navigation technologies in indoor environments is evidenced by the number of large-scale installations of iBeacon beacons made by global brands such as BigW, Target, Macy's, IKEA, H&M, Topshop, McDonald's and Carrefour.

The latest study conducted by the IHL Group shows that the percentage of retailers using indoor navigation is increasing every year.

Advantages for visitors

  • Map the mall in your phone and use it to get directions to the desired store, cafe, or car.
  • Quickly determine your position in the shopping center and keep it in order in navigator mode.
  • A convenient feedback channel with the administration of the shopping center, quickly leave a review or comment.
  • Integration with social networks. Displaying friends from social networks on the shopping center map.
  • Gamification of the visiting process through the use of augmented reality. AR navigation in shopping malls and virtual advertising and entertainment installations.
  • The location of the car on the map of the shopping center in the application and the ability to set a route to it.

Modernity

Indors Navigation provides new modern services, thanks to which the mall will be able to attract an audience from online stores.

Through indoor navigation and indoor positioning services, the mall administration can influence the behavior of visitors, manage their time, and increase the length of their stay in the mall. Internal navigation will help optimize the mall's customer flows and interaction with visitors.

Thematic cases in our portfolio

Interactive map with QR navigation in the Park Mall shopping mall

The company Indoors Navigation has successfully implemented an interactive navigation system based on the INP platform in the shopping and entertainment complex "Park Mall" in St. Petersburg

Frequently Asked questions about shopping center navigation

GIS and indoor interactive navigation can be useful in any large buildings where there are high flows of people, movement of material assets, and equipment.

This could be a shopping mall or business center, a clinic or hospital, a factory or production facility, a warehouse, a stadium or other sports venue, a concert hall, a museum, an exhibition or expo center, a residential complex or a multifunctional complex (MFC), an office complex, or a construction site.

You can learn more about the industries where GIS and indoor navigation systems are used in the Industries section.
Of course, yes, but with limited functionality. The thing is, a navigation solution is not a ready-made product but an ongoing service that is constantly being refined and updated.

Therefore, after integration, it is necessary to analyze visitor behavior, collect feedback, and use it to improve GIS—making indoor navigation even more convenient and ensuring a positive user experience.

You can review the pricing plans in the Payment section after registration.
There are many navigation solutions for facilities, so the first thing to consider is:
  • The cost of creating an interactive map. The price depends on the size of the facility, the number of internal spaces, and the number of users.
  • License cost. Does the price of the license include updates and support? Where is technical support located, and how quickly do they respond to requests?
  • Making changes to the facility map. How is the map edited, who can do it, and how much does it cost? Can your employees do it, and how long does it take? Are there instructions and tutorials on how to use the platform?
  • Map integration. Is it easy to integrate the map into your mobile app, kiosk, or website? Are there examples of integration projects? How user-friendly is the documentation, and in what language is it available?
  • Map design and customization. Can the desired appearance be achieved in accordance with the corporate identity? What are the limitations and possibilities? What is the level of map detail?
  • Additional functionality. Can the solution be customized for your unique requirements, and how much does it cost?
  • Installation. Is the solution cloud-based or on-premises? Can it be installed on your own servers?


First of all, you can save on equipment costs by choosing more affordable touchscreen kiosks, as our solution is cross-platform and optimized to work with a wide range of devices.

You can order cost-effective Chinese kiosks. The navigation system in Indoors Navigation GIS can run on touchscreen kiosks and infomats, visitors' mobile devices using iOS and Android SDK (Indoors SDK), and be integrated into your website.
  • Caring for visitors. Visitors always return to a customer-oriented company.
  • Caring for tenants. You help them earn more, which means they can reliably pay rent.
  • Digitalization. Enhancing the image of a modern and tech-savvy company.
  • Additional revenue through a new advertising channel: video ads and banners.
  • An accessible and visually appealing catalog of stores, products, and services.
  • Extensive marketing opportunities. Tenants can manage promotions and discounts directly from their personal accounts.
  • Comprehensive analytics and statistics. Analyzing visitor interactions.
  • Easy integration of the map and catalog into a mobile app, information kiosk, and website.
We will quickly train your employee to work with the control panel, create and edit interactive 3D maps, add routes, and upload the necessary content.

No special knowledge is required, and detailed video tutorials allow for self-paced training in the shortest time possible. If you have any questions, Indoors Navigation support specialists will provide free consultations at your convenience.
This can be done easily thanks to an open API and detailed documentation for integrating data from your catalog or CMS.
Yes, the Indoors Navigation GIS does not require additional project preparation before implementation. If desired, your specialists can work with it independently and deploy the solution on your infrastructure.
Yes, the Indoors Navigation platform features integrated speech recognition and synthesis. Additionally, the GIS includes an audio guide that directs visitors through the facility, indicating distances and turns.
Each kiosk or information terminal displays a map that accurately reflects its real-world orientation. If a visitor needs to walk straight ahead, the route will be displayed accordingly.

More details can be found in the documentation section.
Navigation for a shopping mall is an essential feature. By caring for visitors, keeping them informed about discounts and promotions, and helping them find their favorite brands and routes, the mall builds a friendly relationship with customers, increasing their loyalty and likelihood of returning. This, in turn, attracts more tenants.

More details on the Shopping Mall Navigation page.
If a store has a large floor area with thousands of different products, indoor navigation helps visitors save time and quickly find what they need.

Many shoppers are shifting to online shopping because finding a product in a physical store takes too long. Interactive navigation in a store allows you to optimize customer time and bring them back to offline shopping.

More details on the Retail Navigation page.
Interactive navigation is, first and foremost, a clear and user-friendly map. Secondly, it represents your brand identity and commitment to convenience. Our solution combines functionality and aesthetics without any limitations on visual style.

A large building or complex will be perceived as more technologically advanced if traditional signage and printed maps are supplemented with modern indoor navigation in kiosks (info-terminals) and mobile devices.

Commercial properties can use the map to increase sales. Non-commercial properties can enhance the quality of their services through navigation.

Shopping malls, business centers, airports, train stations, hotels, museums, amusement parks, stadiums, and even cruise ships already utilize interactive navigation.

Schools, universities, hospitals, and other public institutions will also eventually adopt interactive navigation to improve service quality.
Contacts and address

Contacts

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    Get in touch

    +971-21-1234567
    hello@indoorsnavi.pro

    Our address

    Ulitsa El Barsha 1, El Barsha 1, El Barsha, Hadaek Muhammad Bin Rashid, emirate Dubai