Navigation at the Kazan exhibition
Digital Week 2023

Description of solutions and functionality

At the exhibition, Indoor Navigation introduced a comprehensive navigation system with support for AR and QR codes. Visitors to the exhibition could scan QR codes placed on each stand to open the exhibition map in their smartphone browser. The web widget of the Indoors Navigation Platform provided up-to-date information about the stands, their location and offered convenient routes for moving around the exhibition space.

For those who installed the mobile app, enhanced functionality using augmented reality was available. Users could watch the route through the screen of their smartphone, where 3D arrows and visual elements were displayed, directing them to the desired stands. This made it possible to significantly improve the orientation and make moving around the exhibition more interactive and exciting.

Usage examples and functionality

• Booth Navigation: Visitors could easily find the booths and companies they were interested in by simply scanning QR codes or using a mobile app with AR navigation. Visual cues helped to follow the exhibition and not miss important stands.
• Digital Twin integration: INP provided interactive maps integrated with the digital twin of the exhibition.
• Interactive interaction: Using AR has created a unique user experience. Visitors not only followed virtual routes, but could also receive information about booths, products and events directly on their devices, which made the visit more informative.

Potential metrics

• Increased engagement: More than 70% of the exhibition visitors used a web widget for navigation, and about 25% installed a mobile application with AR, which showed a high interest in interactive technologies.
• Reduced time spent searching for booths: Thanks to precise navigation, users spent 30% less time searching for the right booths compared to regular exhibition maps.
• Increased visitor satisfaction: According to the survey results, 85% of visitors noted the convenience of using AR navigation and interactive maps to navigate around the exhibition.

Implementation results

The Indoor Navigation Platform solution helped to improve the orientation of visitors at Kazan Digital Week and proved to be an innovative tool for improving interaction with exhibitors. Augmented reality has become a powerful element of presentation and visitor engagement, increasing the information content and effectiveness of their participation in the exhibition.

Conclusion

The introduction of IP at Kazan Digital Week 2023 demonstrated the possibilities of using augmented reality technologies and digital maps for navigation in complex spaces. This solution can be successfully applied to other exhibition and transport facilities, creating a user-friendly and intuitive environment.

The Indoors Navigation Platform is a powerful solution for exhibitions and public spaces. Contact us to find out how our technologies can improve navigation at your facility, increase user engagement, and increase customer satisfaction.