Navigation at Innoprom 2022

Goals and objectives of the project

The key objective at Innoprom 2022 was to demonstrate the capabilities of the Indoor Navigation Platform for navigation at events where there are many participants and exhibitors distributed across the complex structure of the exhibition space. Indoor Navigation offered a solution that provided exhibitors and visitors with an intuitive and precise tool for navigating booths, halls, and events.

The system was targeted

• Providing accurate navigation for visitors and participants through interactive maps.

• Tracking of tangible assets at the exhibition, which allowed participants to control the movement of equipment and items on display.
• Collecting and analyzing data on user movements for further use for marketing and organizational purposes.

Usage examples

• Exhibition Navigation: Visitors could use the Indoor Navigation mobile app to find company booths, events, and various exhibition areas such as recreation areas, restrooms, and cafes. The application allowed users not only to navigate the territory, but also to build the shortest routes to the objects of interest.
• Asset tracking: The Indoor Navigation Platform provided tracking of equipment and exhibition facilities, which allowed organizers to see in real time where important items are located. This improved the control of the exhibition space and reduced the risk of asset loss.
• Attendance analytics: The system allowed to collect and analyze data on the movement of visitors, build heat maps of attendance at stands and zones, which gave the organizers valuable information to optimize future events.

Technical architecture

The following components were used to implement the Indoor Navigation Platform at Innoprom 2022:

• The digital twin of the exhibition complex: An accurate 3D model of the exhibition halls and premises, which was available both through a web widget and through a mobile application.
• BLE beacons: Used to track users' location and assets in real time.
• Centralized control panel: Participants could manage navigation and asset control from a single interface, which ensured prompt changes to routes and maps.

Potential metrics

• Increased visitor engagement: More than 60% of the exhibition visitors used the mobile app for navigation, which allowed them to significantly reduce the time spent searching for the right stands.
• Reduced time spent searching for booths: Thanks to the accurate navigation system, visitors spent 25-30% less time searching for objects of interest compared to traditional maps and guidebooks.
• Improved asset control: The Indoor Navigation Platform has reduced the risk of loss or relocation of exhibition equipment, which has reduced logistics and exhibit management costs.

Implementation results

The implementation of the Indoor Navigation Platform at Innoprom 2022 has improved the interaction of visitors with exhibits and exhibitors. The system has proven its effectiveness in conditions of a large flow of people and a complex structure of the exhibition space. The app and web widgets have greatly simplified the movement of the exhibition, as well as provided the organizers and participants with powerful tools for analytics and asset management.

Conclusion

The use of INP at major exhibitions such as Innoprom shows the enormous potential of the system to improve the user experience and optimize space management. Navigation, asset tracking, and data collection technologies help organizers not only create a comfortable environment for visitors, but also gain valuable analytics to improve the effectiveness of future events.

The Indoors Navigation Platform is a modern and flexible solution for exhibitions, conferences and other events. Contact us to find out how our system can improve the organization and management of your event, increasing the convenience for participants and the effectiveness of work.